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I'm headed to ISTE at the end of June, and as happens with any event I register to attend as press, the flood of briefing requests from exhibitors has started.

I don't want to respond snarkily. Mostly, I don't respond, period. I'm sorry, I really don't mean to be rude. But the fact of the matter is, I'm attending ISTE primarily to talk to educators, not just to talk to education technology companies.

Don't get me wrong. If you have a special event or announcement, I'll try to tune in. Looking through the exhibitor list, there are definitely companies and organizations I want to talk to. And no doubt, I'll spend plenty of time on the showroom floor. Such is the nature of the ISTE conference.

(Funnily enough, even though this'll be my 8th ISTE conference, it'll be the first that I've actually attended and not worked -- although I guess technically I'm still working at this one, just not for the conference organizers. And I confess, I've got a bit of the case of newbie nervousness, looking at the vast program and wondering which sessions I should attend.)

So you'll find me in the exhibits hall. But you'll also find me at the Robotics Playground. You'll find me at the Bloggers Cafe.

So keep the pitches coming. Please do. I do want to make sure there's actually news coverage this year. But if you pitch me, give me the best time to stop by your booth or give me some hint (I do honor embargoes) as to special news you'll be announcing.

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Audrey Watters


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